Andrew Lonati
Founder · Product Adoption Architect · Revenue Operator
Career started in fine dining — today that same discipline drives how I build in tech. I coach GTM teams and engineer systems that fuel revenue, accelerate execution, and reveal real customer signals.
About Me
My career started in fine dining, where collaboration, precision, and adaptability defined success. Today, that same discipline drives how I build in tech. I coach GTM teams and engineer systems that fuel revenue, accelerate execution, and reveal real customer signals — from seed-stage startups to public enterprises.
Core Competencies:
- • Lifecycle Design: programming that drives expansion & retention from pre-sale through renewal.
- • System Automation: workflows that accelerate revenue, cut wasted hours, and raise data quality.
- • Data-driven Storytelling: turn signals into strategy that scales revenue.
Track Record
A quick read on the companies I’ve impacted and my areas of focus — spanning growth from early traction to $1B+ ARR.
Nift
Early-stage (Seed)0 → ~$1M Revenue Foundation
Built first GTM systems for early traction.
Datadog
Post-IPO$1B+ Revenue Scale
FedGov & At-Scale Lifecycle Automation.
Robin
Growth (Series A → B → C)Scaled Toward ~$20M ARR
Implemented post-sale Lifecycle systems, scaled automation, and lifted retention.
Klaviyo
Series D → Post-IPO~$500M → $1B+ Revenue
Accelerated pipeline velocity, quote-to-cash automation, and elevated NRR.
Postman
Series E$200M+ ARR Scale
Built AI-powered CS agent platform, automated intelligence pipelines, and scaled CS operations.
Testimonials
Trusted by leaders and operators: real‑world endorsements.
Core Competencies
Product Adoption at Scale
Designing activation strategies and programmatic motions that drive adoption from first login to habitual daily use — across thousands of accounts.
Revenue Systems Architecture
Building end-to-end GTM systems — from usage telemetry pipelines to lifecycle automation — that turn product signals into expansion revenue.
Cross-Functional GTM Leadership
Bridging Product, CS, and Growth to co-design onboarding sequences, adoption triggers, and retention plays rooted in real customer data.
→ TAL Limited — Services & Consulting
Fractional GTM leadership and AI-powered systems automation for early-stage SaaS.
→ Now Building: Vesta
Personal AI that actually knows you. Privacy-first, provider-agnostic, yours.
Get In Touch
Whether it's a project, a conversation, or just to say hello — I'd love to hear from you.